Avery "Ms. Artistry'' Watson the Bronx Visionary

Being in the entertainment industry isn’t for the weak. Many think they have what it takes but they’re not built for it though. Most people fail to realize their gifts are not only rapping or singing. Many of us have to realize that God called us to do different tasks in order to elevate us. There are so many other jobs within this industry. Some might not be well versed on how to pursue a career in this entertainment industry so let’s shine a light on music publicists. These individuals are the OG curators of the messaging behind the culture. They tell us what to buy, who to listen to, and what’s fly to wear while fixing clients' mishaps. It’s no secret that Black women are innovative beings, we know how to make something out of nothing. There are plenty of fly publicists out there this is just one I’m just giving her just due to recognition; This woman’s name is Avery Watson. CEO of Multi Artistry Ent and she provides PR and Digital marketing services.

Avery "Ms. Artistry" Watson is from the boogie down the Bronx aka The BX, New York. The same place that birthed Ms. Cardi B and many of our favorite Hip- Hop icons and celebrities. Some would think that she had it easy being, but nothing was handed to Avery. Getting into this field was an arduous feat it took years of interning and furnishing meaningful relationships to get where she is today. She’s interned at RCA Records, MBK Entertainment, Bad Boy Records, and ASCAP. In the midst of working for these prestigious organizations, she was making use of her Media communications degree by blogging for A3C Music Festival in Atlanta and started to shoot and edit videos for various media sites such as ThatsEnuff.com, BET Digital, Domineer Media Group, and more. Some scoff at the idea of working for someone for free but if it’s your dream and they have the power to put you in the right position. What’s stopping you? She then landed her role as the Executive Assistant to the VP of Operations of Bad Boy Ent in 2014.

We’ve done so many things that aren’t conducive nor beneficial to our goals. She’s given me the good, bad, and ugly side of being a publicist. Things that I wouldn’t have been privy to had I not asked. This is why I felt compelled to tell Ms. Watson’s story. Black publicists aren’t held in the same regard as White publicists. Each industry has sexism and racism but there are financial ramifications. Let me explain this fully, Watson was paid to champion certain clients where she hasn’t been compensated a competitive wage like her constituents Louis Vuitton is one of the most sought-after designer items. Many have no problem shelling out the cash to obtain this item. However, when it comes to publicity many can’t fathom paying consultation fees or any fees for that matter. My take on why people are apprehensive at first is because it’s not tangible like the bag. With the bag, it’s instant gratification versus something that’s going to take time to work towards. Which prompted me to question Watson on her views: “PR is a feeling, people might forget the things you do, but they don’t how you made them feel.” quoting her favorite poet Maya Angelou, which is true publicists are the brands right hand.

Publicists play gatekeepers for their clients to keep them away from a lot of nonsense. Think of your favorite brand or celebrity who was embroiled in a scandal, the first statement is where’s the publicist? Why? It’s because they’re special beings who keep brands in a positive light at all times. This can have an adverse effect on your mental because here it is you’re expected to perform at a high level without the same resources as your counterparts. Not only that if you don’t rise to the occasion there are legal, emotional, and financial ramifications. The brands are oblivious to everything that’s being orchestrated as well. Many don’t realize what goes on behind closed doors. Like volatile environments where it’s very cliquish. In addition to people not honoring their obligations which is disheartening.

The industry Watson’s in is small and it’s synonymous with professional sports. The competitiveness and achievements attained release a high more powerful than drugs. Which is why they’re in this field. Yet, Watson remains undeterred with plenty of achievements under her belt in such a short time span. She was approached by Roc Nation personally to handle the career of Florida rapper Bobby Fishscale. In addition to the emerging acts of the NYC Drill scene for rapper Ron Suno, the late ODB's son Young Dirty Bastard, Journey G’z, and fallen star Raja Rose.Thus, he suffered from mental illness and passed away at the top of 2020. It was very rough for my agency "Multi Artistry Ent" and we had our company recovery moments and moments of emotional healing through his passing. Watson is still able to get it done despite the opposition that’s thrown her way. Her main objective is to even the playing field. Especially for minority women because they face the most hurdles.

Avery MsArtistry Watson accepted an offer to speak at the first-ever Ted Talks in the Bronx, NY on May 6th, 2022. Being a prominent week called "Bronx Week" she was chosen as a thought leader as a Bronx native. TEDx will be a presentation-style motivating speech to discuss her lessons as a Publicist and the use of dance in the community.

Follow her journey and support!

8 Ways to Build Your Credit Like a Boss With ‘Luxurious Credit’

The average credit card debt in most households is $15,706 as of August 2015―and it’s currently increasing. Although this is quite discerning and intimidating, it shouldn’t stray you away from getting a credit card, it should encourage you to do more research on how to prevent future debt. Not everyone with a credit card is in debt, but everyone should learn how to avoid it and recover from it, which is why PYNK has some useful inside information on the do’s and don’ts of credit card expensing courtesy of Luxurious Credit.

Luxurious Credit is the go-to celebrity and personal debt repair company founded by Arnita Johnson. As a mother and a woman, Arnita is on a mission to inform her fellow ladies on the ins and outs of achieving your best credit score. Focusing on restoring your credit score, Arnita has made it her mission to empower and engage other women to invest in their selves and take control of their credit status. For more than eigth years, Arnita’s goal has been to inspire women and men across the world to be more knowledgeable about their credit score and realize that good credit is obtainable and maintainable.

Arnita and her team have rigorously trained to teach consumer rights and consumer law to their clients, where credit and debt collection is concerned. Arnita has made it her responsibility to educate and create a more financially stable outlet for her clients and guide them towards a debt free path. Whether you are thinking about investing in a credit card, trying to restore your credit, or maintaining your credit score; check out 8 simple tips that will help contribute to your luxurious credit journey curated by Arnita Johnson.

1.    What is the best advice that you have for people in their 20’s trying to build their credit?

The best advice we have for young adults in their 20’s is to cultivate self-discipline and spend responsibly. I know you’re young and often times, at this age, you want the latest and the greatest of everything and you want it now, lol. But the latest and the greatest can have you drowning in a whole lot of debt that you can’t get out of, which will cost you big time later on at a time in your life when you’ll really need to depend on your credit the most. So don’t take on any more credit than you can afford to pay back. Make an honest, realistic assessment of your current expenses versus the income that you have coming in so that you’ll know what you can and cannot afford to spend. This will save you thousands of dollars and countless headaches in the future – guaranteed!

2.    When is the right time to get a credit card?

You really want to begin establishing credit as early as possible but not before your finances can support it and you’re mature enough to use them wisely.

3.    Is having more than one credit card an automatic “don’t” for maintaining good credit?

Absolutely not! In fact, you would, ideally, want to have at least 3 credit cards (or revolving lines of credit which includes cards such as retail and department store cards) and eventually, you want to add a mixture of credit types as well (such as an auto and/or personal loan). But again, never take on more than you can actually handle.

4.    For people who are skeptical about getting their first credit card, is there an easier way for them to build their credit without the commitment of getting a card?

Other than retail and department store accounts, no there really isn’t. Revolving accounts such as credit cards are extremely critical to building a good credit history. You could always piggy back – as an Authorized User – off of someone else, such as a parent, sibling, or spouse with established credit, good payment history, and low credit card balances on their credit card(s). But this will only take you so far. Creditors still want to see accounts in which you’ve established as the sole person responsible for making payments on time.

5.    Most credit cards have a minimum monthly payment, what is the best way to increase your credit score while paying off your card at an affordable rate?

The best way to increase your score while paying your card off is to pay your balance down to at least 30% or less of the credit limit. The more you pay the better. But here’s where it gets tricky. You don’t want to pay it off. Doing so can actually cause your score to drop. Once your balance is down to about $10 and has reported to your credit report, use it again, but as soon as you can, pay it back down. Continue in this cycle, paying every single month, on time and your score will increase significantly within a 6-month time period.

6.    For new credit card holders, what are some of the most important things to remember when using and paying off their cards?

As mentioned above, the most important thing to remember is to keep your balances down to less than 30% of the credit limit but not completely off to $0. People are under the impression that paying cards completely off increases the score but it can actually drop it. We’ve seen this time and time again. Activity is key, so it’s important to use your cards. However, you just don’t want to use more than you can pay back with your next check and/or the check after. So paying it completely off shows no activity. But using it, paying it “down”, and continuing in this cycle will exhibit the activity in which, both creditors AND the scoring algorithm, is looking for. It’s also critical to make your payments on time, each and every single month―even early, if possible. Late payments are devastating to the credit score!

7.    For more seasoned card users, what is the easiest way to manage more than one credit card?

The easiest way to manage more than one credit card is to first, keep your purchase amounts minimal. This way you’re not racking up large balances on multiple cards, making it more difficult to repay. Secondly, choose a date that’s convenient for making payments but that falls before the due date for each card. This way, when your payments are due, you can pay them all at the same time in an effort not to accidentally forget, becoming unnecessarily delinquent on one or the other. And finally, cut your interest in half. If you really want to save, then you can make your credit card payments twice per month, rather than once per month, thus cutting the interest owed in half. For example, if you’re paying $50/mo., then why not pay $25 bi-weekly to reduce the amount owed in interest.

8.    What are some useful tools that you use that help you manage your money and your spending habits?

One of the best tools to use for money management and budgeting is www.Mint.com. It’s free and easy to use. It’s highly recommended and it can be implemented immediately to begin managing your money more responsibly.

#PGOTD: MEET MIEKA JOI REESE

Three words to describe yourself?

Grateful
Loyal 
Mom


What has been the most Important part of your business journey?
The failures, the lost, you do honestly learn from each one! When every wrong decision comes out of your pockets you start making the right ones lol.


If you could change anything about how business is done in your industry what would it be?

I would want it to be based on talent and NOT popularity, people could love your brand but not support until they see someone “popular” support, just like people can have a subpar product but see a certain celebrity with and that makes it “hot”

What tips do you have for others who struggle with productivity in the workplace?
Keep going, it might sound corny but it will be an uphill battle at times and plenty of times you want to quit, DON’T


Who's one woman in your field that you admire?

Rihanna, she embodies the fearlessness I want all young black girls to fight for, society can easily force you into thinking you have to be like everyone else, you have to keep your individuality

What’s your superpower?

The way I handle pain, heartbreak and disappointment, what I turn that in to!